Consulting

A strategy consulting practice in its own right: senior-only staffing, a fact base that exists before day one, and recommendations the same firm can build. Every claim in an appendix traces to register evidence, and the work runs in weeks, not quarters.

The practice, nine lines

01Growth and corporate strategy

Where to play across classes, segments and geographies; the three-year plan on the register's facts.

02Market entry and expansion

Domestic white space; Southeast Asia and Africa outbound; India inbound for global makers.

03Product and portfolio

Line-up planning against the class, launch assessment, spec positioning, variant rationalisation.

04Pricing and revenue

Positioning and realisation, discount discipline, scheme design, aftersales monetisation.

05Network and distribution

Dealer network design against real buyer intent; dealer economics; rural reach.

06EV and energy transition

Where and when electric wins, by corridor and class; TCO parity roadmaps.

07Digital and AI transformation

Data and AI roadmaps, build against buy, the operating model for AI with governance.

08Aftersales and parts

Service network strategy, parts availability, warranty economics.

09Commercial due diligence

CV and mobility targets for investors and lenders, evidence-grounded, in weeks.

The engagement arc1 Diagnostic, two to three weeks, fixed fee2 Strategy, four to eight weeks3 Build, the factory and the studio make it real4 Stand by, the retainer keeps the desk in the room

Standing intelligence

Monthly · per classThe Class Pulse

Monthly, per vehicle class: prices observed, score moves, voice themes, launches, network changes. The entry door for fleets, banks and parts brands.

Quarterly · per makerThe Voice Tracker

Quarterly, per maker: your models against rivals on the eight pillars, complaint and praise themes in the operators' own words and languages, trajectory over time. The voice is gathered online and off: public video and forum commentary read continuously in seven languages, and field voice from yards, dealers and fleets collected through the engagement. A brand tracker on continuous data, not yearly recall surveys.

Annual · the retainerStanding counsel

A quarterly executive readout with leadership, the reports included, two studies a year, standing access to the desk between quarters and first call on new register data.

A sample readout

The Voice TrackerQ3 2026 · SAMPLE
Tippers, 25 to 28 tonne · prepared for ████████ · page 1 of 9
Pillar standing, your model against the class
Reliability3.13.9
Mileage3.63.2
Service network2.84.0
Cabin comfort3.33.0
youclass leader
Voice themes, this quarter
ThemeMentionsLanguagesIn their words
Gearbox hunting on ghat sections17 ↑hi, mr"third to fourth hunting, full load, every ghat"
Cabin heat above forty degrees12taredacted in the sample edition
Parts waits beyond a week8hiredacted in the sample edition
every figure traces to register evidencetruckaurbus edge · the voice tracker

The full nine-page sample goes out as a PDF through the consultation form, watermarked with the recipient's name and organisation on every page.

Request the sample readout
Talk to the desk

Or write to [email protected].