edge.by truckaurbus.

The Counter

What the register sees that a maker cannot: the operator who compared four trucks on truckaurbus.com and bought somebody else's.

Figures on this page were counted on 12 September 2026.

The decision you are pricing

How did our launch land in its first 72 hours, in the operators' own words? How does each of our dealers handle a real enquiry? Who considered our truck last month, bought another, and why?

Launch reception and dealer performancePilot

Thin until enquiry volume grows, and says so on every figure. Figures on this page were counted on 12 September 2026.

How a launch landed in its first 72 hours in verified operators' own language, and how each of your dealers handled real enquiries: response time, callback rate, stock accuracy. It is the on-ramp to Why we lost at the same seat. Thin until enquiry volume grows.

What you pay for today
Clipping services, launch trackers from agencies, mystery shopping at 20 to 50 lakh rupees a year.
Unit and band
from 8 lakh rupees a maker a year; grows into Why we lost at the same seat
per maker a year
Now
The makers' sites are read nightly, the wire and the price ledger are live, dealer enquiries are logged with their timings.
On the API
GET /counter/launches/{slug}/reception and GET /counter/dealers arrive with the workspace.
For a design partner
In month one
Launch reception and dealer performance on your own dealers; a weekly digest.
What you co-design
The reception scoring formula and the district cuts.
What moves the grade
A quarter of enquiry volume at a stated response rate moves it to Live.

Why we lostNext

Needs the outcome loop and months of traffic; realistically 2027, sold now to a design partner. Figures on this page were counted on 12 September 2026.

Verified operators who considered your truck and bought another, by district and variant: the truck that won, the reason they give, and how your dealer handled the enquiry. For sale now to a design partner: your own enquiry funnel through the outcome loop from the day you sign, the operator panel, and the register's traffic. The grade moves as the outcomes arrive.

What you pay for today
Mystery shopping, and sales feel.
Unit and band
30 to 75 lakh rupees a year; tyre, battery and body makers from 8 lakh rupees a class
per maker a year
Now
The outcome loop is being built on the consumer site; the workspace and schema follow so a partner's funnel has somewhere to land.
On the API
GET /counter/lost, tenant-scoped, arrives with the workspace.
For a design partner
In month one
Launch reception and dealer performance on your own dealers; your funnel wired to the outcome loop; a weekly digest.
What you co-design
The lost-enquiry schema, the reason taxonomy, the district cuts.
What moves the grade
The first partner outcomes move it to Pilot; a quarter of data at a stated response rate, Live.

Demand by districtLive

Live for the register's intent; the VAHAN and e-way bill joins are next. Figures on this page were counted on 12 September 2026.

Where a segment's demand is moving month by month: the register's intent now, from compares, finance asks and callbacks by PIN. VAHAN registrations and e-way bill volumes join when they are ingested, each with its own grade. Sold as part of Why we lost or on the API.

What you pay for today
Annual research reports and one-off surveys.
Unit and band
included
included with Why we lost; district feeds on the API for members
Now
The register's intent is live; the public joins are next.
On the API
District feeds on the API for members.

How the numbers are made

Why we lost is downstream of the outcome loop. On truckaurbus.com, every enquiry and callback asks the operator's consent to a follow-up; at 30 and 60 days a message in their language asks whether they bought, which vehicle, and why that one. The answers, with no operator identity in them, are the rows a maker reads. Launch reception and dealer performance are what a partner gets in month one; the loop fills the rest.

The method: how the register is maintained by agents under evidence rules

On the ledger

The forecasts this pillar has sealed, with their verdicts.

SealedForecastVerdict dueStatus
12 September 2026Vehicles launched by makers in October 2026: between 4 variants and 18 variants, predicted 8 variants.31 October 2026Pending
The full ledger

A design-partner seat buys every product here, the API and a vote in the method. The seats

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Tell us who you are and the decision you are pricing. The first conversation costs nothing. A reply comes on working days.

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